Ella by Novella
One-stop AI video toolGenerate, edit, and export video easily
Highlights
What you can do with it
- Individual creators generate short videos with subtitles, effects, backgrounds, and music, then export for social media
- Small businesses edit existing footage into promotional videos that support their brand
- Professional studios use custom tools and enterprise support to manage large video projects
How to use it
- 1 Go to novella.io and install the Ella Chrome extension.
- 2 Pick a plan: the free introductory plan is enough to test the workflow.
- 3 Open the extension and use the built-in AI models to generate video, audio, and visual assets.
- 4 Import existing footage into the timeline editor and adjust structure, timing, sound, and effects.
- 5 Export the finished video in a suitable format and share it with your audience.
Who it is for
Pros
- Everything sits in one workspace: generation, editing, and export
- No complex install, the Chrome extension is quick to set up
- The free introductory plan lets you test before paying
- You can plug in your own API keys and use up to 50GB of storage
Limitations
- The free plan is an introductory tier, so advanced features sit behind paid plans
- It depends on the browser extension and on third-party AI models, so upstream changes can affect output
- Several models to compare means a learning curve before you know which one suits your style
- Cloud storage is capped at 50GB, which can be tight for large projects
What Ella by Novella is
Ella by Novella is an all-in-one AI video platform built for modern creators. It was launched by Novella and packages video generation, editing, and export into a single Chrome extension, which means you do not need a heavy desktop suite or a long setup process. Inside the workspace you will find several AI models side by side, so you can generate video, audio, and visual assets in the same place you later edit them. There is a free introductory plan to start with, and paid plans cover growing creators as well as professional studios and enterprise teams.
What you can do with it
- Generate video, audio, and visual assets using multiple AI models in one centralized workspace.
- Import existing video materials and assets into the timeline editor and adjust structure, timing, sound, and visual effects.
- Export the finished video in a suitable format and share it directly with your audience.
- Insert your own API keys for flexibility and control, and store project files in up to 50GB of cloud storage.
Who it is for
- Individual creators who want generation and editing without switching between apps.
- Growing creators and small businesses that produce promotional and brand videos.
- Professional studios, production teams, and networks that need customized tools and enterprise support.
What to watch out for
The free plan is an introductory tier rather than the full product, so advanced export features and higher usage limits sit behind paid plans. Ella runs as a browser extension and relies on third-party AI models, which means upstream changes to those models can affect output quality or availability without notice. Because several models are available in the same workspace, expect a learning curve while you compare styles, prompts, and results. Cloud storage is capped at 50GB, so larger project libraries may require discounted bundles that add credits and storage. Pricing and plan limits can also change over time, so check the current terms before relying on the free tier.
FAQ
Is Ella by Novella free to use?
Ella has a free introductory plan you can start with. Paid plans unlock more advanced features and higher limits.
Do I need to install software?
Ella works through a Chrome extension, so you install the extension rather than a heavy desktop application.
Can I use my own AI model keys?
Yes. Ella supports inserting your own API keys so you keep flexibility and control over which models you use.
How much cloud storage comes with it?
Ella provides up to 50GB of cloud storage for project files, and discounted bundles can add credits and storage.
Why it is free
What the official page says: 免费
Free limits, trial length and features are decided by the official site and can change at any time.
Product preview
Screenshot archived from the listing page, for preview only.